Everybody seems to be aghast at KFC’s new offering, the Double Down, which is a “sandwich” with no bun featuring bacon, cheese, and some hot chicken on chicken action — not to mention a side of Moral Panic. “OH NOES,” exclaims popular sentiment, “Teh Obeeeeesity Crisis ™ just got eleventy times WORSER!”
Yeah, okay. Let’s do a little reality check here. Check, check. Is this mic on? Can you hear me in the back? Good.
First off, how is this much different from other fast food offerings? Not much. It just doesn’t have a bun, which would have been welcomed with open arms during the worst of the Atkins fad. (Have you guys forgotten how evil buns were supposed to be just a couple of years ago?) But more to the point, this thing has about the same number of calories as any fast food chicken sandwich. It has, according to the Magical Interwebs, 540 calories and 32 grams of fat. Burger King’s Original Chicken Sandwich has 630 calories and 39 grams of fat, while the Original Whopper has 770 calories and 48 grams of fat. That almost makes the Double Down look like a sensible choice in comparison, right? The grilled version of the Double Down has 460 calories, which is about comparable to the Whataburger Grilled Chicken Sandwich and its 470 calories.
I’m not saying that you should run out and gobble up a Double Down the minute it hits the streets. (I have zero interest in eating it, frankly, and I’m a big old Fatty Fatterson.) But I am asking you to look at media hype with a critical eye, especially when it comes to moral panic regarding food. (The Fat Nutritionist is a wonderful resource for that kind of thing, by the way.) There’s always such over-the-top hand wringing whenever some new “high calorie” food item pops up, but it seems like the average person understands very little about calories — other than the fact that fatties should eat less of ‘em, of course. (Insert eyeroll here.)
Calories are simply units of measurement — and not the yardstick of one’s moral certainty, either. As an ex-dieter who currently practices the tenets of Health at Every Size, I know that my perspective is somewhat unique in this culture. But the Double Down is just…no big deal.
So can we all just let it go now?